Director Yeud Levanon’s feature-length debut follows the story of Itzik (Gedalia Besser), a military radio station producer who, in between having to navigate all the internal power struggles at the station, must also juggle his estranged wife (Gila Almagor), teenage daughter, young pregnant partner (Dafna Armoni), and a soldier with whom he is having an affair (Irit Sheleg). Meanwhile, he is also working on getting a young Middle Eastern folk singer’s (Arnon Zadok) album produced. The film’s protagonist is living a mile-a-minute life made up of constant downward spirals or ego-tripping highs. However, try as he might to have his cake and eat it – it is only a matter of time until his whole world comes crashing down on him.