The Abnormal Beauty Company offers a raw, rare glimpse into the meteoric rise of The Ordinary, the price of transparency, and the enduring legacy of one of the world’s most disruptive skincare brands and the enduring legacy of its troubled, genius founder.
Checking...Scrape Manually
Producer
Mackenzie Donaldson
Director
Aref Mahabadi
Editor
Dave McMahon
Producer
Lana Belle Mauro
Editor
Mike Munn
Director of Photography
Devin Karringten
interviewarchive footagetauntingbrandingrise to fameaggressivechallenge for changebeauty industrycautionarytestimonyskin caredisruptionbrand ambassadordishearteningdisrespectfulscepticalskepticalpersonal brand