1291601
1291601

The Abnormal Beauty Company

2026-01-19
4.5
en 98m
Documentary
The Abnormal Beauty Company offers a raw, rare glimpse into the meteoric rise of The Ordinary, the price of transparency, and the enduring legacy of one of the world’s most disruptive skincare brands and the enduring legacy of its troubled, genius founder.

Producer

Mackenzie Donaldson

Director

Aref Mahabadi

Editor

Dave McMahon

Producer

Lana Belle Mauro

Editor

Mike Munn

Director of Photography

Devin Karringten

interview archive footage taunting branding rise to fame aggressive challenge for change beauty industry cautionary testimony skin care disruption brand ambassador disheartening disrespectful sceptical skeptical personal brand

Status

Released

Countries

  • Canada

Companies

  • Real Friends Media
  • The Donaldson Company